![]() In addition to the standard points-per-dollar model, the brand is taking the gamified approach to loyalty, offering points for completing certain “fun challenges” such as buying three green juices in a week or visiting one of the brand’s stores 10 times in as many days. Granted, the strategies required to foster this familiarity are different in the digital sphere than the physical.Īs Garnell put it, “How stay top-of-mind with consumers if they change behavior and don’t walk by a Joe & The Juice twice a day anymore?” adults, also found that, sure enough, brand recognition was the second-most important factor, ranking just above restaurant location. Plus, the study, which drew from a February survey of more than 2,500 U.S. Read more: New Research Shows That Regional Dining Quirks Matter in Tailoring Restaurant Offers Food Ordering Trends and Digital Adoption ,” created in collaboration with Paytronix. Indeed, taste of the food is the single most common factor influencing consumers’ choice of restaurant, according to data from the March/April edition of PYMNTS’ Digital Divide series, “ The Digital Divide: Regional Variations in U.S. “If everything you want is at the tip of your fingertips and geographic location is much less of a factor, then it becomes about brand loyalty and, obviously, delivering great products.” “ creates an array of new challenges in the battle for consumers’ attention,” Kasper Garnell, Global Brand & Communications Director at juice bar and coffee shop chain Joe & The Juice, which has more than 300 stores across 16 countries, told PYMNTS in an interview. To hold onto their customers’ loyalty, restaurant brands must adapt accordingly. Joe & Juice does carry regular milk, but they also carry Oat Drink (they use ‘drink’ instead of ‘milk’), Almond Drink, Cashew Coconut Drink and Oat Coconut Drink.As restaurant customers’ interactions with brands increasingly take place in the digital world, the factors that consumers consider when deciding between eateries are shifting. What Kind of Milk Does Joe & The Juice Use? Re-Build 2.0 – Choco Almond Milk, Ice, Banana, Avocado, Protein, Date, Raw Cacao.Blue Magic – Cashew Coconut Drink, Oat-Coconut Drink, Avocado, Protein, Blue Spirulina, Hemp Seed, Lemon, Ice, Date.Red Supreme – Cashew Coconut Drink, Oat-Coconut Drink, Avocado, Protein, Strawberries, Beet Root Powder, Banana, Date, Ice.Green Gains – Cashew Coconut Drink, Oat-Coconut Drink, Avocado, Protein, Date, Ice, Cacao Nibs, Green Spirulina.Joe & The Juice uses the term ‘drink’ instead of ‘milk’ (maybe a European thing?), but nevertheless, you have the choice of Almond Drink, Cashew Coconut Drink and Oat Coconut Drink.Īny of the drinks below can be made vegan by specifying one of the non-dairy milks. ![]() ![]() Vevo (Vegan Avocado) – Spinach, Joe’s Classic Bread, Avocado, Tomato, Vegan Pesto.Next time you come across a Joe & The Juice, check them out and choose from all these vegan options listed below. We also love their focus on sustainability as well. Their focus is on serving healthy food and drinks in a great environment. They have a couple dozen locations in New York and new locations are popping up now all over the country. If you’re not familiar, Joe & The Juice originated in Germany, but has really started to take off here in the US. In addition to coffee and juices, Joe & The Juice also offers vegan-friendly shakes, bowls and even a sandwich. The vegan options at Joe & The Juice are really good. ![]()
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